“One change in one clients Google Ads account generated an additional £33,360* in sales from an additional advertising spend of only £328.28”
- That’s £101.62 in sales for every £1 spent on PPC advertising
- How many sales are you missing, or spending too much to generate because your Google Ads account is not optimised?
- Contact us, and a Google certified professional will contact you to conduct an account review, so you can find out how much more you could squeeze out of your PPC advertising spend.
How many businesses are managing their PPC advertising spend, believing and accepting “this is as good as it’s going to get?” Whilst PPC advertising is easy in concept it’s much harder to execute well and requires a real depth of understanding of how each of the different settings and features interacts with each other.
Running a PPC account without the necessary expertise is analogous to preparing and submitting your business tax return, without the help of an accountant!
Why do you and I, as small business owner retain the services of an accountant? Is it because:
- We expect our accountant to save us more money than we pay in fees
- We recognise that tax rules change all the time, and a certified professional will be aware of these and bring best practice to preparing the accounts?
- We know the years of accumulated skills and experience are worth the money
Managing a PPC campaign is no different to having a certified professional do your accounts. You wouldn’t ever consider doing your own accounts, but many businesses will think nothing about managing their PPC advertising in-house.
In the same way that we may not have the expertise to do our own accounts, you may not have the expertise to manage your PPC account. A certified professional with years of experience will save and make you more money than you could do yourself.
Whether you’re spending £100 a month or £10,000 a month on PPC you want to know that, you’re squeezing every ounce of performance out of that spend. Whether you’re collecting leads or selling goods, you want your cost per conversion to be ‘on the floor’
Here’s where Optimal PPC can help you and deliver “more from less”. Whether that’s more clicks, more conversions, more leads or simply more sales, that’s what we want and we want it for the least amount of money.
Here’s what we’ve achieved for some of our clients:
- 23 sales of a brand new skincare product from total advertising spend of £100.40 of which £75 was free advertising, compliments of Google!
- 318 focussed on target visits to a local tailoring and alteration business advertising within a few miles radius of their shop, for the total advertising cost of £50.30. This client recouped his full investment in our services within 2 weeks.
- A 6.6% increase in the volume of sales for a highly niche product for a total increase of 0.15 in annual advertising spend. (In real numbers 100 more sales out of a total of 660 for the year for a total of £114.56 additional spend within a total of £78,828.19)
- A reduction in the cost per sale for a product from £182.99 per sale to £81.55 whilst increasing conversion rate from 1.14% to 2.33%
- Half the leads for a highly specialised consultancy business are generated from a setup and managed Google AdWords campaign that rarely spends more than £150 a month.
- In a single month delivered 48 more sales on the previous months 12 sales for an increase in spend of 36%. That’s 4 times the sales with a budget increase of just over 1/3rd.
Having been involved in PPC since before Google Adwords in the days of Overture and Goto.com, we know PPC. That is confirmed by Google through a rigorous and formal testing process in order to achieve Company Certified Status. Combine that with real PPC management experience in a huge range of industries with £10,000s of advertising spend under monthly management right now, and you can rest assured that we can improve ‘PPC Profits’ for your business.
Whatever your PPC challenges we can help. If we can’t help (for example if your customers aren’t looking for you online) then we’ll tell you upfront and not charge you a penny.
If we can help, we’ll focus on delivering results for you in the shortest time possible at a reasonable cost.
Fill in the contact form to start a conversation.
*We recognise that the internet is full of outrageous claims, that are rarely backed up by any sort of proof. We, therefore, insist in backing up all our claims with verifiable proof and are more than happy to share this with clients that are thinking of doing business with us. All you need to do is ask.