“Turn despair and frustration into your top-performing marketing channel, with some in-house training on Google Ads”
- You’ve got an in-house PPC team managing your Google Ads spend
- You think everything is fully optimised but you’re not sure
- You want to continue to manage your PPC in-house but need a performance improvement process and framework
You’ve heard the saying “give a man a fish and he’ll eat for a day, teach a man how to fish and he’ll eat for life”
We can teach you how to fish for more PPC profits, in the huge Google Google Ads pool. We can organise an in-house half or day training course for you at your chosen location. Whether you’re a seasoned Google Ads expert or just getting started let a Google certified expert show you how to increase the profitability of your account.
We don’t have an ‘off-the-shelf’ package for this service, as every customer need is different. We start by doing a full customer needs analysis. For the new advertiser, we’ll start with the fundamentals and quickly move to the areas that really matter. For those already running campaigns, we’ll dive straight into account optimization.
Here’s what’s unique about our courses:
- We work alongside you on your account. We keep the theory to a minimum and focus on what matters most
- We tailor our content and pace of delivery to match your understanding and experience, with a focus throughout, on results.
- Our trainers are Google Certified experts which you can independently verify, so you know you’re getting access to real expertise and knowledge.
- We work with you on a one to one basis or can accommodate a small group on special request.
Here’s what you can expect in terms of content:
- The fundamental settings that determine whether your account is going to succeed or not. Getting this wrong can dramatically reduce the impact of all future efforts.
- Key concepts behind account structure and setting up or changing your campaign, ad-group and keywords settings for maximum performance.
- Constantly reducing your cost per conversion to maximise your ROI
- Creating Ad’s that get clicks!
- Reducing your CPC by evaluating keyword performance and your account quality score data
- Generating, analysing and extracting actions from your reports
- The importance of ad and landing page A/B split testing
- Automating key actions in your account to drive down the cost whilst improving performance, by eliminating underperforming elements in your account.
- Our bespoke checklist based on your account goals, which will continue to deliver improvements.
- Plus whatever additional areas you’d like to focus on
We genuinely tailor our training to you. We do not undertake the training until we’ve had a chance to assess your background knowledge and reviewed your current account setup.
One day of one to one training will only cost you £695.
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