“Local Information Seekers Take Action (says Google UK May 2012)”
This page is specifically for businesses that meet the following criteria:
- Your business is reliant on a local customer base
- Your advertising budget is limited, and you really only want to attract clients in the vicinity of your business
- Your business may be a shop or a restaurant, where most of your new customers live within a few miles of your premises
- You’ve tried other advertising options, such as newspaper advertising, but not really had much success with it
If the above describes your business, you need to look at creating a geographically targeted advertising campaign to attract potential customers looking for your services, within a few miles of your business.
Here’s some data from Google that essentially says ‘Customers research online but buy local‘
If the majority of your existing and new customers are ‘local’ customers our PPC local offering would be perfect for you. You can target potential customers looking for your services exactly when they’re most likely to become a customer. Here are some things you can do with the latest advances in the Google Ads platform:
- Let’s say you own an Italian restaurant in Watford – Hertfordshire. Your target customers are likely to be local. We can set up a PPC advertising campaign that will only show your ad to those that are within 2 miles of your restaurant, searching for the term ‘Italian restaurant’ on their mobile phones during your opening hours only.
- How about if you own a tailoring shop, in the local town centre. We can create an ad campaign for you, that will show your ad when someone searches for ‘trouser alteration’ and are within walking distance of your shop, again only during your opening hours.
- Maybe you run a coaching business, and want to target ‘school mums’ who live within 2 miles of the local school, and are searching for coaching services on their PC or tablet on weekday evenings only.
Whatever the make-up of your ideal local customer, you can target them with a local PPC ad campaign.
By restricting where your ad is visible you can dramatically cut your advertising costs.
As an example one of our local PPC clients drove 320 targeted visitors to their website for a total advertising spend of £50.30 between 16th August 2012 to 23 February 2013. In fact, after this first £50 spend, this client stopped advertising, as the business was now firmly established on repeat business from the first 320 visitors.
If you think this is something that would work for you, please fill in the form below, and ask about our time-limited special offer: